Eat Drink Americano Proposal
21.X River Miles: Reimagining the Connection Between the Arts District and the LA River
The downtown train yard has long been a barrier that disconnects the Arts District from the LA River, impeding the flow of people, culture, and nature. STAAY, commissioned by LARABA, has proposed a public art project that utilizing mixed reality as a means to bridge this disconnect and foster a renewed connection with the river.
This project will bring to life a series of location-based AR installations throughout the Arts District and within local businesses. Transforming mundane urban elements into mesmerizing portal to the LA River, embedding every street corner, signpost, and storefront with a narrative that pulls the community closer to the river. Interweaving art, technology, storytelling, and nature, 21.X River Miles evoke a sense of wonder, curiosity, and connection to the river, encouraging the community to rediscover and cherish this valuable resource.
Hosting a River Portal
River Portals serve as gateways to the '21.X River Miles' mixed reality art project, transforming everyday street signs and banners into engaging touchpoints that connect the community to the LA River. By hosting a River Portal which featuring river-themed artwork and a QR code, your business becomes a pivotal access point to an immersive, location-based AR experience.
The AR experience linked to each portal encourages exploration within the district, effectively increasing foot traffic around your business.
Offering your customers a unique and engaging experience, allowing them to partake in their unique journey through the '21.X River Miles' project.
Showing your dedication to fostering community engagement, supporting the arts, and championing innovative technology.
AR Experience Demo
21.X River Miles Activation Map, Phase 1
2.5' x 6' Mesh Banner at Outdoor Dining Fence (artwork not final)